How to Consistently Generate AI Product Photos With Your Brand Colors
Smarter marketers use AI to create unique, on-brand content at scale. Here’s how you can use Pebblely’s Match a Style feature to do that.
It’s becoming inevitable that businesses would use AI in their day-to-day work.
For instance, almost 1,000,000 people have signed up to Pebblely to generate AI product images.
But to stand out from the rest, you don’t want generic AI product images. You should generate images with your brand colors so that you can reinforce your branding and catch shoppers’ attention quickly.
Imagine being able to generate such consistent brand colors for your product photos:
Well, here’s how. I don’t want to sound clickbait-y but the fourth step is really the key.
Before you jump into generating images, I recommend thinking about what backgrounds you want for your product. This will help you in the next two steps, where you would write a description and use a reference image.
If you feel stuck, check out these resources for some inspiration:
Once you have a sense of the background you want, describe it under the Custom tab in Pebblely.
A description structure that works well is:
(The position of the product), (additional items surrounding the product), (styles and modifiers)
Here are some examples, with varying amounts of details:
In a cozy home
Floating mid-air, light blue background, product photography
On a wooden floor, in front of a white wall, next to a pot of Fiddle Leaf Fig
Standing on a white platform, surrounded by lavender, sunlight shining from the background
Standing on a wooden cafe table, next to a cup of tea, diners in the background, shallow depth of field
Notice how I use adjectives like “light blue”, “white”, and “wooden”. These adjectives give you some influence over the generated images. But the next step will help a lot more.
An advanced trick is to reverse-engineer the description from an image you like. For example, you could upload an image to this img2prompt tool and let it describe the image for you. Then copy the output and paste it into Pebblely. You might need to modify it a little and keep only the relevant parts.
It might not work all the time but will give you new words to try in your descriptions.
This is the most important step for generating images with your brand colors.
By using a reference image under Match a Style, you can generate images with similar colors.
Here are some examples of how reference images influenced the generated images:
You want to use a reference image that...
vaguely resembles the background you are looking for and
matches your brand colors
For example, the British body care brand nuddy tends to use beige, brown, and white in their images. I used images of those colors and the appropriate descriptions to generate product photos that match its branding.
The beige image led to the beige background.
The brown part led to the darker brown wooden table and the beige part led to the lighter brown wall.
The shades of gray and white led to the soap foam, and the light gray part led to the light gray background.
Pebblely will only make use of the colors of the reference image and not the actual objects in the reference image.
If you use different reference images with the same description, you can get very different results. So if you cannot get the results you want, try other reference images.
Here are some places you can find free images to use as reference images:
Your existing marketing images: If you already have a repository of images, start there.
Pebblely’s gallery:Each example includes its description and reference image. Just click “Use this template” to use it with your product in Pebblely.
Free stock image sites: My favorite ones are Unsplash and Pexels. I usually search for the colors I’m looking for, such as “red white” or "yellow green".
For the best results, I would recommend testing a few different descriptions and reference images for each background that you want. Some descriptions and images tend to work better than others but it depends on your product and desired background.